This white paper was created to cut through a highly technical subject: CO₂ refrigeration systems, and connect with decision-makers across retail, property, and operations. I owned the project end-to-end, from research and narrative structure through to content creation and design. This was a true solo build. The result in the first 8 weeks from go-live date? 820+ views, 56 strategic downloads (including multiple CEOs and senior directors), recognition in Co-Op forums, and coverage in The Grocer. It’s a strong example of how clear, commercially-minded storytelling can deliver results — even in the coldest of sectors.
View the digital version here: https://www.epta-uk.com/sites/epta-uk/files/documents/White%20paper%20by%20Epta%20UK%202025.pdf
