THE CHALLENGE: Explore ways to link oil with football effectively.
THE IDEA: Create an engaging activity where participants dribble a football around six cones and a 4-liter oil pack.
OBJECTIVE: Boost overall sales for the brand, enhance customer loyalty through rewarding engagement, and strengthen the relevance of partnerships.
Target demographic - Manchester United fans 21 - 54; Consumers who expressed an interest in motor oil.
SOCIAL RESULTS: 96000+ reach; Over 200 videos uploaded. TIMELINE: 2 months.
