THE CHALLENGE: As the Official Global Lubricant Oil and Fuel Retail Partner to Manchester United, Gulf Oil aims to leverage the football club's extensive 600 million-strong fan base to boost sales volumes worldwide.
THE IDEA: Launch integrated marketing and communication campaigns that not only draw attention to Gulf products but also highlight the strategic advantages of the Manchester United partnership in enhancing business performance.
THE OBJECTIVE: Encourage local markets to actively engage with the Manchester United Football sponsorship, focusing on B2B2C customers to drive sales and maximize the impact of this global brand association.
