THE CHALLENGE: Zenith aimed to maximise engagement at Fleet & Mobility Live, connecting with existing and potential customers through a multi-channel approach, using bespoke digital content and personalized interactions and a highly engaging and distinctive exhibition space that would attract attendees.
THE IDEA: Design a bespoke stand featuring a striking 4-meter high 'Z wedge,' combined with a corporate area, and interactive zones for discussions on salary sacrifice and consumer services, ensuring a memorable presence at the event. In addition, develop an engagement strategy involving a dedicated landing page, pre- and post-event email marketing, and active social media campaign to promote Zenith's participation at the event.
THE OBJECTIVE: Raise awareness about Zenith's presence and innovations at the event, enhance customer relationships, and drive interest through a unique exhibition experience, including a special 'Crack the Code' challenge, all aimed at reinforcing Zenith's position as a leader in intelligent fleet management and sustainable mobility.
