THE CHALLENGE: Create a compelling strategy to elevate the global market appeal of Gulf Oil's lubricants by highlighting their essential attributes.
THE IDEA: Launch a worldwide campaign featuring renowned athletes to embody the protective, smooth, and powerful qualities of the lubricants and apply this theme across various promotional materials.
THE OBJECTIVE: Enhance consumer understanding and engagement with the brand through effective in-store promotions and social media content, utilising both digital and traditional marketing tools to boost brand visibility and appeal.
Target demographic - Manchester United fans 21 - 54; Consumers who expressed an interest in motor oil.
RESULTS: Reached 2million + ; 500,000+ impressions; Collected 120,000 votes. TIMELINE: 2 months.
