Abu Dhabi Motors hosted an exclusive four-day VIP customer evening event where several top Haute Couture designers such as Jean Paul Gaultier, Nina Ricci, Carolina Herrera NY, Ermanno Scervinowill, Hervé Léger, and Paule Ka presented their latest Haute Couture collections in a rarely seen hospitality setting in the Mezzoon Ballroom at Jumeirah at Etihad Towers.
OBJECTIVE: To reinforce Abu Dhabi Motors' association with luxury and status as the regions’ leading choice for Rolls-Royce and BMW.
AUDIENCE: 300 VIP guests.
MY ROLE: Conceptualised and designed events that offered our audience an immersive and interactive experience. Handled budgeting and invoicing; Liaised and negotiated with vendors; Managed logistics; Managed on-site teams and setup; Managed design, branding and communications; Acted as event photographer; Managed post-event reporting.
