THE CHALLENGE: Zenith aimed to replicate the success of its 2022 Christmas campaign by creating an engaging and festive campaign that appeals to both B2B and B2C audiences.
THE IDEA: Utilize a fun and interactive online game where participants guess the movie associated with a famous car shown each working day leading up to Christmas. The game would feature 24 total prizes split evenly between internal colleagues and external customers.
THE OBJECTIVE: Increase brand awareness and engagement by surpassing previous years' participation rates, aiming for higher engagement than in 2021 and matching or exceeding the success of the 2022 campaign.
Target audience - Corporate: B2B current customers and current drivers in a Zenith vehicle
and all Zenith colleagues
and all Zenith colleagues
Engagement for this year's campaign over a 12 day period (vs 2021 Christmas campaign over a 26 day period) has increased by 161% leading to 3585 more unique entrants with a 47.51% reduction in spend.
