These events provide an opportunity for customers and media representatives to get behind the wheel of a range of BMW Group models and learn more about the technologies and driving capabilities of the different model ranges. These exclusive events include hospitality experiences, safety briefings, training on acceleration, slaloming, cornering and braking and circuit laps on the Formula 1 Yas Marina racetrack.
OBJECTIVE: Drive engagement to support sales pipeline and revenue goals.
AUDIENCE: Typically 150 clients, partners, and prospects.
MY ROLE: Conceptualised and designed events that offered our audience an immersive and interactive experience. Handled budgeting and invoicing; Liaised and negotiated with vendors; Managed logistics; Managed on-site teams and setup; Managed design, branding and communications; Acted as event photographer; Managed post-event reporting.
