THE CHALLENGE: Launch the new MINI in the UAE in a manner that captures the nation's unique cultural and style.
THE IDEA: Target individuals who exemplify originality and creativity, utilising them as influencers and brand ambassadors to embody the spirit of our brand.
THE OBJECTIVE: Broaden our market footprint and deepen emotional ties with consumers to enhance both market share and brand loyalty.
Target demographic - Men and women aged 21 - 49 interested in passenger cars. Psychographics including personal interests, attitudes, desires.
SOCIAL RESULTS: 150+ entrants. 10000+ post views. 3670 votes. 14620+ engagement. 4000+ new fans. TIMELINE: 30 days.
